TRAVELING TO

The Roman salon on Via Veneto has become a world-wide symbol of the dolce vita and the typically Italian lifestyle. Living joyfully, enjoying the beauty of pleasure and the social life, a philosophy of life that the whole world envies us. Whatever worries the daily routine holds for us, our desire to feel good and enjoy the small, simple delights that life gives us is uncontrollable. 

On the other hand, we live in a country full of wonderful temptations!

VIA VENETO BENEFITS

The Via Veneto range is enriched with powerful ingredients to firm and tone the skin: ginger extract and a phytoendorphin complex, Happybelle PE. Ginger extract is a real elixir of youth as it counteracts free radicals, revitalises skin cells by supplying oxygen and can help soothe all kinds of irritation. Happybelle PE is based on a concentrated extract of Vitus agnus-castus, (or Monks’ pepper) high in plant β-endorphins in combination with powerful antioxidants, encapsulated in an easily penetrating carrier system.This phytoendorphin complex increases hydration levels and cell tone, minimises wrinkles and fine lines and stimulates collagen production, for more beautiful, more radiant and happier skin.

PERFUME FEATURES

Comforting, invigorating, fun, generates good humour! A fragrance that invites you to live your life fully.The creation opens with the joyful citrus notes of lime and orange, blended with the elegance of elemi and cardamom. A radiant beginning sublimated by a luminous floral heart to which black pepper and clary sage add intensity and incredible depth. An ensemble that is closed by a white veil of wonderful comforting and creamy musks, vibrant woods combined with the earthy tones of oakmoss.

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Our formulas

Via Veneto is enriched with ginger extracts and a phytoendorphin complex, Happybelle PE, to moisturise, tone and improve tissue firmness. The resulting synergy of ingredients has a profound anti-ageing action. All products are paraben-free. The body cleanser is free of sulphates (sodium lauryl sulfate - SLS - and sodium laureth sulfate - SLES) and methylisothiazolinones. The body lotion is based on water liposomes and does not contain mineral oils or dyes. The deodorant is an antiperspirant formula.

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COPYRIGHT ILLUSTRATIONS
By Davide Baroni

The artist Davide Baroni was entrusted with the graphics of Via Veneto. A graduate in Art History, a strong and innate passion for drawing led him to take an interest in illustration and to train by attending specific courses at the Escola Massana in Barcelona and the MiMaster in Milan.His works go in several directions and follow different approaches, ranging from a more graphic and pop style to a more pictorial and detail-oriented one. He has worked on several projects, including Treccani, Corriere della Sera, Billboard Italia, INTERNI. Over the years, some of his works have received awards in national and international competitions.