TRAVELING TO:
Milan, Fashion and Elegance Capital
BENEFITS OF CHIC MOM
Moisturizing, anti-aging
PERFUME FEATURES:
Floral Musky
OUR FORMULAS:
Paraben free, SLES/SLS free, Mineral oil free, Cruelty Free, Vegan
COPYRIGHT ILLUSTRATIONS:
By Davide Baroni
TRAVELING TO
Milan in the 50s’ and 60s’, its salons and La Scala theatre, where the first show of the season became "the unmissable vanity fair". Milan dictated taste in the spotlight of social life. The innate elegance of its ladies has been recognized internationally and has become a symbol of Italianness since the World War II. The high fashion tailors and high jewellery houses become the fulcrum of fashion and stat being concentrated in the Milanese quadrilateral, giving life to this new luxury area. This is the environment our mother lived in her young age. This range is a hymn to two undisputed and indisputable "institutions" of Italian culture: the mother and elegance.
CHIC MAMMA BENEFITS
The Chic Mamma range is enriched with powerful anti- age ingredients: Vegetable Collagen, Vitamin C and Rosehip Oil. Vegetable collagen is a vegan ingredient that improves skin density, hydrates, moisturizes the skin and enhances barrier function to protect it. Binding together the protein fibers produced by corn, soy, and wheat produces an innovative, naturally derived vegetable collagen equivalent with anti-aging power. Corn, soy, and wheat plants are plentiful in nature and provide an easily accessible path to mimic the composition of animal collagen. Vitamin C promotes the synthesis of collagen, to give elasticity to the tissues and prevent the formation of wrinkles. It is also a powerful cellular antioxidant capable of inactivating the free radicals that are generated on the skin when we expose ourselves to the sun. Rosehip Oil has a high content of polyunsaturated essential fatty acids, substances responsible for the regeneration processes of cell membranes and therefore for the renewal of skin tissues. Rosehip oil contains Vitamin A too, whose rejuvenating effect on the epidermis is very successful.
PERFUME FEATURES
A sweet memory, a scented journey down Memory Lane inspired by the quintessential mamma of 1950s Italy. From the mother’s favourite blooms to their nurturing love & adorned picturesque tables, this homage celebrates the Italian femininity and elegance with the nostalgic warmth of a childhood home. The fragrance opens with the energy of green roses and red fruits. It then reveals a heart of beautiful rose and jasmine embraced by a powdery accord and chamomile. In the dry down amber, musks and patchouli together with veloutone give a comforting touch to the whole composition. <br>
Our formulas
Chic Mamma is enriched with vegetable collagen, Vitamin C and Rosehip oil, to protect, tone and moisturize the skin. The synergy of the ingredients has a profound anti-ageing action. All products are paraben-free. The cleanser in this line is primarily plant-based and free from parabens, SLES/SLS and mineral oils. The moisturisers are fluid yet full-bodied emulsions based on Shea butter, further enriched with extracts of vegetable collagen, Vitamin C and Rosehip oil which have a highly tightening and support skin elasticity. They are free from parabens, mineral oils and colourants.
Discover our commitment
COPYRIGHT ILLUSTRATIONS
By Davide Baroni
The Chic Mamma is a work of Davide Baroni. Emilian by birth, following experiences in Milan and Barcelona, he now lives in the province of Bergamo. A graduate in History of Art, he worked for several years at Max Mara, designing the company’s display spaces and window dressing image. A strong and innate passion for drawing then led him to take an interest in illustration and to attend specific courses at Escola Massana in Barcelona and MiMaster in Milan. His works go from a more graphic and pop style to one that is more pictorial. He has worked with various publications, including Treccani, Corriere della Sera, Billboard Italia and INTERNI. Over the years, his works have received awards in national and International competitions.
The following products are available in the Chic Mamma collection: eau de toilette 100 ml, shower gel 300 ml, body lotion 300 ml and body butter 200 g.
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